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Statistics show that 9 in 10 realtors prefer text messaging for client interactions, closely followed by telephone (90%) and email (89%).
If these numbers are anything to go by, communication is key to succeeding as a real estate professional.
But what does communication for a realer look like?
In most cases, it involves juggling calls, replying to texts between showings, and managing updates from clients, lenders, and inspectors—which happens on a personal phone 99% of the time.
On the surface, using a private line seems convenient. Conversely, it creates the right environment for privacy and professionalism problems.
As a realtor, every time you share your personal number, chances are, it may end up on property listings, group messages, and marketing materials. It, therefore, becomes nearly impossible to control who has access to your line.
As a result, you could receive late-night calls, mix personal and client texts, and risk compromising data security. The issue escalates as your business and communication expand across multiple listings.
The following case study looks at how Jane, a real estate broker, used iPlum’s second phone line to:
- Separate business from personal communication
- Improve team collaboration
- Secure texts and calls
- Nurture client trust using iPlum’s second phone line and more.
…and she didn’t have to get another smartphone.
Table of Contents
1. Meet Jane, a successful realtor who couldn’t draw a line between business and personal calls
6.iPlum — The best phone system for real estate professionals
Meet Jane, a successful realtor who couldn’t draw a line between business and personal calls
Jane runs a thriving real estate brokerage in a busy metropolitan area.
Her day starts early and ends late, filled with property tours, client meetings, and numerous phone calls. She receives calls from buyers, sellers, contractors, and lenders, all of whom expect timely replies.
Jane, as you’d expect, was using her personal smartphone for text and calls. She reckoned it would be easier for her to be reachable quickly. And she was right.
The problem was that convenience began to blur the line between her work and private life as she signed up more clients.
Her personal number was listed everywhere, from advertisements to marketing flyers and online directories.
Initially, she could handle her client’s request and personal communication from the same phone.
However, calls from prospects as well as customers started to interrupt dinners and weekends. Even worse, managing messages from hundreds of contacts becomes confusing and disorganized.
While Jane appreciated her business's expansion, she yearned for some privacy. And, carrying two phones wasn’t an option.
The challenge
For Jane, success came with a cost.
As her client base expanded, so did the number of texts, calls, and follow-ups demanding her attention.
Moreover, as her number continued to appear on property listings, flyers, and websites, it spread fast.
Within months, she was fielding dozens of late-night calls and texts from prospects and leads across time zones. At that point, maintaining became an uphill task.
And because 85% of her daily calls were business-related, she couldn’t ignore them.
The problem was more than an inconvenience. Jane’s phone lacked call logs, message tracking, or voicemail separation for work-related communication. She couldn’t monitor her agents’ interactions or create a consistent communication experience for her brokerage.
She explained it best:
“I want clients to reach me easily, but I also need personal space. Using my private number for everything just isn’t sustainable.”
It was time to get organized.
The solution
Jane wanted a simple, reliable, powerful, and cost-effective phone system that could separate business from personal communication without requiring an additional phone.
She considered several options and, after a thorough analysis, picked iPlum’s Second Line for Realtors.
Here’s what she got and how it solved her problems.
1. Dedicated business number for professional calls
iPlum provided Jane with a local business number separate from her personal line. Client calls could come through a distinct caller ID, so she knew instantly when it was work-related.
On top of that, she didn’t mind the number appearing on listings, flyers, and her email signature. It actually helped here to project a professional image to prospects and clients.
“Clients trust seeing a local number,” Jane said. “It looks professional and keeps my personal contacts separate.”
2. Organized texts, calls, and voicemails
Before iPlum, Jane’s messages from buyers and family were mixed into one inbox. After setup, her business communication lived inside the iPlum app.
Furthermore, text messages, calls, and voicemails appeared under her business line, creating a structured record of interactions. Plus, the separation made follow-ups easier and reduced response delays by 40% within the first month.
3. Innovative tools for work-life balance
Jane started using auto-text replies for missed calls and set Do Not Disturb hours outside her business schedule. These changes made a noticeable difference.
Late-night calls stopped interrupting family time, and clients still received polite automatic responses confirming when she’d return their calls.
4. Centralized management for agents
As the brokerage scaled, Jane extended iPlum to her agents. Through iPlum’s management console, she assigned numbers, monitored usage, and unified billing for the entire group.
As a result, the brokerage reduced administrative phone management time by 35% and gained visibility into every client-facing interaction.
5. Reliable call quality on the go
Most of the real estate happens in the field.
In that regard, the iPlum’s dual-mode calling ensured dependable call quality over both cellular and Wi-Fi, whether Jane was hosting an open house or driving to a property showing.
In return, clients experienced fewer dropped calls, and communication remained professional regardless of Jane's location.
The results
The improvements were visible within days of adopting iPlum’s Second Line for Realtors.
Jane’s brokerage moved from a scattered communication system to a structured, professional one that supported growth and privacy in equal measure.
The table below shows the progress across several key areas:
These numbers say it all— communication at Jane’s real estate brokerage became faster, cleaner, and far more professional.
With iPlum's second line for real estate professionals, Jane’s brokerage became more organized, and clients were able to reach the right agents faster. Meanwhile, Jane regained her personal privacy.
“It’s such a relief,” she said. “I can finally separate business from personal life, and clients still reach me just as easily.”
The brokerage’s reputation also improved.
Prospective buyers appreciated the ease of contacting agents, and returning clients valued the consistent follow-ups they received.
For Jane, iPlum did more than streamline communication. It also strengthened her brand.
Why it worked
The success of iPlum’s deployment of Jane’s real estate brokerage revolved around how well the phone solved business needs and day-to-day operations.
Here’s why it worked:
- The iPlum app helped Jane set communication boundaries without changing her workflow.
- iPlum centralized records, which simplified dispute resolution and client verification.
- Consistent communication data improved performance tracking and accountability.
- The separation of lines minimized accidental sharing of personal contact details.
- iPlum’s local numbering helped the brokerage strengthen regional presence across multiple ZIP codes.
In addition, it was easy for Jane to choose iPlum because of its affordability compared to other phone systems for real estate.
iPlum — The best phone system for real estate professionals
iPlum offers everything that you’d want in the best phone system for real estate agents.
For Jane and her brokerage, iPlum became more than a second number. It became the foundation of structured, professional, and private communication.
If you’re in real estate, you can leverage the iPlum mobile second number to separate business and personal communication without losing important calls, client trust, or professional credibility.
And because the setup is straightforward, you can get started in minutes.
